While most cut flowers are currently imported from out-of-state producers, Oklahoma growers can substantially contribute to and profit from the production and marketing of cut flowers. Greenhouse or garden centers could diversify their operations with cut flowers, depending upon proper care of the flowers and establishment of a market. Since Oklahoma is centrally located in the U.S. and has two major airports, increased production of cut flowers could be warranted. Therefore, establishing care and handling guidelines is critical to the success of cut flower production in Oklahoma. Below is basic information which may be useful to growers, wholesalers, retailers, and ultimately the consumers.
Since water quality and growing, harvesting, and storing conditions vary considerably, it is important to first test any changes in procedures on a small scale. Whether a firm is growing or importing cut flowers, periodic tests of the vase life of the flowers should be conducted to assure that vase life is adequate. Flowers may look acceptable, but may not last as long as possible.
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Ton Verzijl has been running his own flower shop in Holland for a quarter of a century. During this time, he has also been traveling the world training florists and shop personnel. Through the years, he has visited hundreds of wholesalers. With each visit, he sees something that could be done better.
Just as a flower shop tries to entice consumers to buy their products, wholesalers should do the same thing with the florists. In his training, Ton therefore deals with the four “Ps” from the marketing mix – product, price, place and promotion.
Incognito
When he wants to show a wholesaler what his business looks like to others, Ton first visits him incognito as an ordinary customer. This way, he can take a leisurely look at the product presentations and how the wholesaler receives his visitors and talks to customers. “If I arrive in the afternoon for a training session, I see some people looking a bit flustered. “Shoot, you are the trainer,” they call out in despair.” Verzijl says with a hearty laugh. Making people aware that they can do their work better is the first step to actual improvement.
read more | Source: www.flowercouncil.org
Tags: flowers, florist, holland flowers, training florists, flower shop
The doorway and the shop window are the strongest points for a business, especially for a
flower shop. The doorway includes the exterior wall, the doors and the outdoor advertising elements. People has to admire and hold back the doorway, it has to inspire them hospitability and quality. Thus a looker can become a visitor and maybe a client. On the sign board you have to write “
FLOWER SHOP” and the name of course, that has to be short, in evidence, noticeable and easy to hold back.
Put the coming door behind the shop window, so this one can take the entire image.
The shop window is a must, letting the light to come in and its arrangement is very important for the visitors to enjoy and want the same decoration at their places too. A beautiful shop window reflects the neatness, subtlety, imagination, professionalism of the florist.
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A flower shop is the perfect place for flower and flower arrangement marketing and those who work here – florists, flower artisans or flower designers – can offer you qualified and useful pieces about flowers and carrying them.
To choose the best place for your expectant flower shop business, we give some advices for you to follow, if want to.
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First, you have to mind it, you have to take the advantages and balance them with the disadvantages, which are many than the first ones. Is important for you to make something that you like and you are prepared for. Thus you can interweave the practical and the pleasant things. And when you are financial disappointed, it remains to you the pleasure to do the things right that you are appreciated for.
How to start my own flower shop?
If you choose to open a flower shop and become a florist or a flower designer, you have to realize that it’s nice and easy for you to be surrounded by flowers and admire their elegance, their splendor, but, in the other hand, it’s a hard work, you need to become wise, to read a lot and be a good merchant. To trade in flowers is a retail like the others, more over that the flowers are perishables though they are precious and lovely.
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