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Serenata’s online store has seen a remarkable increase in first Christmas orders this time, which might be taken as a sign that customers look a bit more optimistic than last year.

Peter Ahl, Managing Director of award-winning merchant Serenata Flowers, says: “Orders for our Christmas Flowers by Post are expected to improve by 30% this year signifying that people have more disposable income than this time last year. Our reading of these signs is that it may reflect a turnaround of the UK economy out of recession.”

Peter added: “We see evidence of a strong Christmas across the board and there is a lot of pre-planning, which seems to show that the recession has had a constructive effect on people’s spending habits. Customers seem to be budgeting and organizing their expenses with care rather than panic-buying presents at the very last minute.”

Over half a million bouquets of Christmas flowers are expected to be sold in the UK this year and online trade sees a continuing strong growth. Serenata’s statistics show that more than half of Christmas blossom deliveries will be organized via the internet.

Its Christmas flowers UK delivery service is also common with international shoppers who want to send floral gifts to friends and relatives in Britain. More British ex-pats than ever are shopping from online florists, Serenata speculates that it could be an indication of tighter travel budgets.

Peter said: “With the online development of sending flowers it has become one of the finest ways to show friends and family how much you love them, even if you can’t be with them.

“You certainly cannot go wrong with bouquets and the beauty of buying them from an online florist is that it is fast and simple and you can shop wherever you are in the world.”

London-based Serenata is a private online florist delivery retailer, sending flowers across the capital and the rest of the UK six days a week. The online florist also has two sister sites specializing in online wine and chocolate delivery – SerenataWines.com and SerenataChocolates.com

Source: www.transworldnews.com